The consulting profession stands at a critical inflection point. In recent weeks, Deloitte — one of the world’s most respected professional services firms — was forced to refund part of a $440,000 (A$290,000) government contract after it was revealed that portions of its deliverable were generated using artificial intelligence. The problem wasn’t the use of AI itself; it was how it was used. Sections of a 237-page report were drafted with the help of generative AI, and those sections contained fabricated references and unverifiable citations. For a firm that trades on its reputation for precision, diligence, and trust, the incident struck at the heart of its value proposition. This is not just a Deloitte story. It is a defining moment for the consulting industry. And it directly connects to a point I made in an earlier article: Why Big 4 Consulting Fees Are Overpriced in the Age of AI . A Cautionary Tale: What Happened and Why It Matters Deloitte...
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